Since its inception in 2006, The Will Sports Group has negotiated contracts for its clients that total over half a billion dollars. The Will Sports Group has continuously negotiated record setting contracts, including but not limited to: Tyler Seguin – Dallas Stars; Miro Heiskanen – Dallas Stars; Thomas Chabot – Ottawa Senators; K’Andre Miller – New York Rangers; Matias Maccelli – Arizona Coyotes and Carter Verhaeghe – Florida Panthers. The WSG staff is dedicated to protecting and advancing all of its Players’ best interests at all times.
Contract Negotiations
Player Development
We take great pride in how we communicate with our players. The WSG is a leader in the business for making sure all players have attention at every step of their individual careers. We make sure that all WSG clients have proper training in place in order to reach their full potential. We provide our clients with access to top trainers in the industry, both on and off the ice.
NHL Draft
In 2024, The Will Sports Group proudly secured four first-round draft picks in the NHL Entry Draft. We prioritize ensuring that our players and their families fully understand the draft process to maximize their success. Our comprehensive approach guarantees that every player navigating the NHL draft is well-prepared, both physically and mentally, including rigorous preparation for the NHL Combine.
Financial Planning / Tax
We work with several firms across Canada, the US and in Finland to ensure players are receiving the proper tax and business advice during their career.
We have built strategic contacts in the financial world, and ensure all players have the right fit for their individual needs.
Branding
We believe to achieve off ice success with marketing and endorsements this must be attached to on ice success. We work with industry leaders in terms of brand development and player marketing with an understanding that each hockey market is different.
European Placement
Over the past years, the WSG has built strategic partnerships with European Agents and Clubs, so clients have options should their careers take them to Europe.