About Us

We are the only agency that has a former NHLPA Senior lawyer as a certified agent, who has played an instrumental role in shaping three Collective Bargaining Agreements between the NHL and the NHLPA. Our unique business approach allows us to have an intimate understanding of each individual player's contract negotiation. Each player’s specific needs are different from those of his teammates. We assist you in making sure that you are informed and educated every step of the way.

The Will Sports Group has worldwide strategic hockey/business/legal partnerships with consultants located in Toronto, Quebec, Minnesota, Northeast USA, Finland, Germany, Switzerland, Austria and Russia.

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