Will Sports Group is a premier agency dedicated to guiding hockey players through every step of their professional journey. Our unique approach ensures that each player is informed, educated, and empowered to make decisions that shape their careers.
With worldwide strategic partnerships and consultants based in Ontario, Quebec, Minnesota, Northeast USA, Finland, Germany, Switzerland, Austria, and Russia, we offer a truly global network of hockey, business, and legal expertise.
What sets us apart is the unparalleled experience of having a former NHLPA Senior lawyer, Ian Pulver. as a certified agent on our team. He played a pivotal role in shaping three Collective Bargaining Agreements between the NHL and the NHLPA, bringing an insider’s perspective to player advocacy and representation.